{"ok":true,"case":{"id":9,"category_id":3,"slug":"zeekr","brand":"ZEEKR","title":"ZEEKR: Performance-led electric design","summary":"ZEEKR creator stories combine bold design, electric performance and premium lifestyle positioning for a new mobility audience.","markets":"Europe · Middle East","platforms":"TikTok · Instagram · YouTube · LinkedIn","challenge_text":"ZEEKR's proposed creator story would connect bold design, electric performance and premium lifestyle positioning for an audience drawn to progressive mobility. The challenge is to make that combination distinctive without relying on dramatic road footage and broad claims about being premium. A viewer should be able to identify what attracted the creator's attention and why it matters to their own interest in a vehicle.\n\nDesign can be discussed through visible details, while performance claims require a different basis. A dynamic film may convey energy but cannot establish acceleration, handling or range without suitable evidence and conditions. Any performance statement should be tied to verifiable evidence for the featured model, with aesthetic interpretation kept distinct from technical assertions. The proposed lifestyle setting should give the vehicle a meaningful context rather than use an aspirational backdrop to imply capabilities that have not been shown.","strategy_text":"The programme could connect a design walkaround, a dynamic road film and a premium lifestyle integration through one creator question: what makes this vehicle worth a closer look? The walkaround would explain the visible details behind that interest. The road film could explore the creator's supported impressions within an agreed scenario. The lifestyle piece would show why the setting and journey fit the story, without presenting the environment itself as a product benefit.\n\nCreators should be matched to the contribution they can credibly make. A design-oriented voice could describe form and visual relationships, while an automotive creator could explain an observed driving impression with appropriate conditions. The brief should identify which point each person develops and which claims remain outside the available evidence. Local versions could vary the route, setting and tone while retaining a consistent distinction between personal taste, direct observation and confirmed product information.","execution_text":"Pre-production would assemble a short visual argument: the design details to feature, the purpose of the journey and the statements that need technical confirmation. BlueStorm could coordinate vehicle access, creator agreements and local review, making sure the proposed location supports the editorial idea. The location should explain the story’s setting, not merely make the scene appear expensive or grand. Actual experience would need to be established before the creator speaks in the past tense about driving or testing.\n\nTikTok and Instagram could focus on a recognisable design detail or one reason for curiosity. YouTube could give the walkaround and route enough time to connect, with any performance-related impression tied to the circumstances in which it was formed. Camera placement, movement and driving arrangements should be planned so a dynamic image does not require unsafe behaviour. Editing should not use apparent speed or sound to imply a measured result.\n\nThe final review would compare the story with the approved statements and the available footage. A viewer should know which attraction is a matter of taste, which observation comes from the proposed experience and what still needs personal evaluation, including any next step toward a test drive.","results_text":"The evaluation would ask whether viewers recognise a distinctive reason to explore ZEEKR further. Comments that name a design detail, connect it to a preference or ask a practical follow-up would provide more useful evidence than broad admiration for the film.\n\nIf test-drive interest is measured, the enquiry source and attribution period should be defined; interest, a booking request and an attended drive are different stages.\n\nIf the audience remembers the location or creator but cannot describe the vehicle's role, the integration is too decorative. If performance language creates expectations unsupported by the demonstration, the claim should be narrowed before amplifying the content. The next iteration could concentrate on a stronger design observation or a clearer route-based question. A follow-up walkaround could address the detail viewers want to inspect, making a closer look feel relevant before asking them to take a further step toward a drive.","metric_1_value":"5280000","metric_1_label":"Views","metric_2_value":"24","metric_2_label":"Creators","metric_3_value":"38%","metric_3_label":"Brand search growth","logo_path":"/brand-logos/zeekr.svg","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-12-01 to 2026-09-15. Platforms: TikTok, Instagram, YouTube, LinkedIn. Total views of project creator content, including paid promotion. Unique creators who participated and published design tours, driving films or premium lifestyle content. Recorded totals: 5,280,000 views; 24 creators.","category_name":"Automotive","category_slug":"automotive","translation_incomplete":0,"metrics":[{"value":"5.28M","label":"Views"},{"value":"24","label":"Creators"},{"value":"38%","label":"Brand search growth"}]},"related":[{"id":13,"category_id":3,"slug":"gac","brand":"GAC","title":"GAC: creator-led market momentum","summary":"A creator marketing concept showing how GAC can translate product value into culturally relevant stories.","markets":"Brazil · Chile · Panama · United Arab Emirates · Saudi Arabia","platforms":"TikTok · Instagram · YouTube","logo_path":"/brand-logos/gac.webp","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-05-20 to 2026-08-15. Platforms: TikTok, Instagram, YouTube. Total views of project creator content, including paid promotion. Unique creators who participated and published car reviews or family driving content. Recorded totals: 1,680,000 views; 15 creators.","category_name":"Automotive","category_slug":"automotive","translation_incomplete":0,"metrics":[{"value":"1.68M","label":"Views"},{"value":"15","label":"Creators"},{"value":"31%","label":"Dealer enquiry growth"}]},{"id":12,"category_id":3,"slug":"byd","brand":"BYD","title":"BYD: Making electric mobility feel attainable","summary":"Automotive creators translate BYD’s battery technology, range and everyday practicality into credible ownership stories.","markets":"Indonesia","platforms":"TikTok · Instagram · YouTube · LinkedIn","logo_path":"/brand-logos/byd.svg","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-06-10 to 2026-08-20. Platforms: TikTok, Instagram, YouTube, LinkedIn. Total views of project creator content, including paid promotion and organic distribution. Unique creators who participated and published, including automotive and lifestyle creators. Recorded totals: 11,482,000 views; 42 creators.","category_name":"Automotive","category_slug":"automotive","translation_incomplete":0,"metrics":[{"value":"11.482M","label":"Views"},{"value":"42","label":"Creators"},{"value":"1.24K","label":"Test-drive bookings"}]},{"id":11,"category_id":3,"slug":"nio","brand":"NIO","title":"NIO: Premium EV experience beyond the vehicle","summary":"NIO stories connect intelligent driving, battery swapping, service and community into a differentiated ownership ecosystem.","markets":"Europe","platforms":"TikTok · Instagram · YouTube · LinkedIn","logo_path":"/brand-logos/nio.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-06-01 to 2026-09-30. Platforms: TikTok, Instagram, YouTube, LinkedIn. Total views of project creator content, including paid promotion. Unique creators who participated and published battery-swap experiences, owner stories or smart-cockpit demos. Recorded totals: 7,480,000 views; 28 creators.","category_name":"Automotive","category_slug":"automotive","translation_incomplete":0,"metrics":[{"value":"7.48M","label":"Views"},{"value":"28","label":"Creators"},{"value":"35%","label":"Test-drive booking growth"}]}]}