{"ok":true,"case":{"id":37,"category_id":8,"slug":"wise","brand":"Wise","title":"Wise: International money made transparent","summary":"Wise content explains cross-border transfers, travel spending and currency costs through concrete, relatable money moments.","markets":"Europe · Southeast Asia · Australia","platforms":"TikTok · Instagram · YouTube · LinkedIn","challenge_text":"Wise content in this proposal would make cross-border money decisions easier to understand through a concrete situation: preparing travel spending, receiving freelance income or arranging a family transfer. The challenge is to show what someone needs to compare without turning a simple story into a promise that one service will always be cheapest, fastest or available for every route. Clarity depends on the conditions as much as on the headline number.\n\nFee comparisons and payment workflows should use a current quote and product information for the relevant market. A story about a completed payment would also require a genuine transaction record. A useful piece should distinguish the creator's scenario, the information shown at a particular time and the parts that need checking again before a viewer acts. A familiar money problem is the entry point, not evidence of a completed transaction.","strategy_text":"The proposed programme would organise fee comparisons, travel money diaries and freelancer workflows around different decisions. A comparison could explain what costs are included and what information is missing.\n\nA travel diary could show how the creator plans for a payment situation. A freelancer workflow could trace the questions between agreeing payment and understanding what arrives, without asserting that every step or feature is supported in every market.\n\nCreators should be chosen for clear explanation and relevant lived context, with the ability to distinguish illustration from advice. The brief would require comparable assumptions before showing options side by side: the route, currencies, amount, timing and included charges would all need confirmation. If those conditions cannot be aligned, the content should explain the limitation rather than announce a winner. Across formats, the editorial value would be a transparent decision process that viewers can apply to their own circumstances.","execution_text":"Preparation should define the scenario and obtain the current, relevant information needed to illustrate it. BlueStorm could coordinate creator selection, content scope and local review, while product and cost statements would need confirmation from appropriate current sources. A screen recording should show enough context to explain the quote or workflow without exposing account details or personal transaction data.\n\nTikTok and Instagram could focus on one commonly misunderstood cost or decision point. YouTube could retain a fuller comparison or workflow, showing which assumptions affect the outcome. Conditions should remain visible when the conclusion appears, rather than only flashing past at the opening. Demonstrations should be dated where timing matters, and any estimate should remain visibly distinct from a completed transaction. A creator should not claim to have transferred or received money unless that experience can be substantiated.\n\nBefore release, reviewers should check the destination, available product route and wording of fees or timing. The call to action could invite viewers to check the current conditions for their own situation; it should not turn a narrowly framed illustration into an unconditional financial recommendation.","results_text":"Evaluation would first ask whether the audience understands the comparison. Questions about included costs, the receiving amount or scenario conditions would reveal where the explanation helps and where it remains unclear. If a first-transaction objective is measured, its definition, source and attribution window must be agreed; interest in a fee explainer is not evidence that money has moved.\n\nIf viewers infer a universal saving from a conditional example, the framing needs revision. Repeated confusion about what a quoted amount includes would call for a clearer breakdown before additional promotional content. Where viewers understand the costs but cannot identify the next check, the workflow should make that step more explicit. Subsequent content could revisit the unresolved question with a newly checked scenario, keeping the comparison useful while making clear which conditions have changed.","metric_1_value":"6180000","metric_1_label":"Views","metric_2_value":"35","metric_2_label":"Creators","metric_3_value":"3.5%","metric_3_label":"First-order conversion rate increase","logo_path":"/brand-logos/wise.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-10-01 to 2026-09-30. Platforms: TikTok, Instagram, YouTube, LinkedIn. Total views of project creator content, including paid promotion. Unique fee comparison, travel money diary and freelancer payment workflow creators. Recorded totals: 6,180,000 views; 35 creators.","category_name":"Others","category_slug":"others","translation_incomplete":0,"metrics":[{"value":"6.18M","label":"Views"},{"value":"35","label":"Creators"},{"value":"3.5%","label":"First-order conversion rate increase"}]},"related":[{"id":40,"category_id":8,"slug":"duolingo","brand":"Duolingo","title":"Duolingo: Learning momentum with a personality","summary":"Duolingo content turns language practice, streak culture and its unmistakable mascot into participatory social entertainment.","markets":"Brazil · Mexico · Japan","platforms":"TikTok · Instagram · YouTube · X","logo_path":"/brand-logos/duolingo.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-09-01 to 2026-09-15. Platforms: TikTok, Instagram, YouTube, X (Twitter). Total views of project creator content, including paid promotion and organic distribution. Unique language-learning, education and entertainment creators. Recorded totals: 11,245,000 views; 58 creators.","category_name":"Others","category_slug":"others","translation_incomplete":0,"metrics":[{"value":"11.245M","label":"Views"},{"value":"58","label":"Creators"},{"value":"22%","label":"Growth in users maintaining a daily streak"}]},{"id":39,"category_id":8,"slug":"tripcom","brand":"Trip.com","title":"Trip.com: Travel confidence from planning to arrival","summary":"Travel creators show how Trip.com supports discovery, booking and in-destination decisions across complex international journeys.","markets":"Europe · Japan · Southeast Asia","platforms":"TikTok · Instagram · YouTube · RED","logo_path":"/brand-logos/tripcom.svg","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-10-01 to 2026-09-20. Platforms: TikTok, Instagram, YouTube, RED. Total views of project creator content, including paid promotion. Unique travel guide, booking walkthrough and local travel creators. Recorded totals: 10,200,000 views; 48 creators.","category_name":"Others","category_slug":"others","translation_incomplete":0,"metrics":[{"value":"10.2M","label":"Views"},{"value":"48","label":"Creators"},{"value":"1.9%","label":"Booking conversion rate increase"}]},{"id":38,"category_id":8,"slug":"notion","brand":"Notion","title":"Notion: Different minds, one flexible workspace","summary":"Notion creators reveal adaptable systems for projects, knowledge and teamwork without prescribing one perfect way to work.","markets":"United States · Europe · South Korea","platforms":"TikTok · Instagram · YouTube · LinkedIn · X","logo_path":"/brand-logos/notion.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-12-01 to 2026-09-20. Platforms: TikTok, Instagram, YouTube, LinkedIn, X (Twitter). Total views of project creator content, including paid promotion. Unique productivity, study, workplace and creative creators. Recorded totals: 3,150,000 views; 32 creators.","category_name":"Others","category_slug":"others","translation_incomplete":0,"metrics":[{"value":"3.15M","label":"Views"},{"value":"32","label":"Creators"},{"value":"42%","label":"Template download growth"}]}]}