{"ok":true,"case":{"id":39,"category_id":8,"slug":"tripcom","brand":"Trip.com","title":"Trip.com: Travel confidence from planning to arrival","summary":"Travel creators show how Trip.com supports discovery, booking and in-destination decisions across complex international journeys.","markets":"Europe · Japan · Southeast Asia","platforms":"TikTok · Instagram · YouTube · RED","challenge_text":"Travel inspiration can make a destination desirable while leaving the difficult planning questions untouched. For Trip.com, this proposal would connect the appeal of a journey with the decisions needed to organise it: how the route fits together, what to check before booking and which information becomes useful after arrival. The challenge is to keep the creator's journey engaging without turning a complex trip into an apparently effortless sequence that viewers cannot follow.\n\nInternational travel also gives details a short useful life. A route, listed price or booking condition may depend on date, location and the traveller's choices. Creator content should therefore distinguish a proposed itinerary, an observed experience and information checked for a particular moment. A successful journey by one person would not establish that the same plan is available or appropriate for everyone. First-person travel accounts should be based on the creator's actual route and experience.","strategy_text":"The content structure could follow a door-to-destination itinerary, with booking walkthroughs placed at the decisions where viewers need them and local guides answering questions after arrival. Each piece should have a specific role: the itinerary explains the sequence, the walkthrough makes a decision understandable and the local guide adds context for using the plan. Scenic material would support that progression rather than interrupt it with an unrelated destination montage.\n\nCreators should be selected for their ability to explain travel choices as well as capture attractive footage. A practical planner and a locally knowledgeable storyteller may contribute different strengths, provided that their material connects to the same journey. The brief should define the traveller context and the uncertainties worth showing. Alternative choices can make the story more useful, particularly when a viewer's budget, timing or priorities differ from the creator's, without pretending that every alternative has been personally tested.","execution_text":"Preparation should build a journey outline with decision points, sources to check and the information needed for each screen recording or location scene. BlueStorm could coordinate creator selection, access, agreed content scope and local review. First-person statements about travel or booking would require an actual experience, while a demonstration using illustrative details should be identified as such. Recordings, route footage and narration should belong to the same scenario, not imply that details from different trips apply together.\n\nTikTok and Instagram could answer a focused planning question and direct viewers to the relevant fuller context. YouTube could retain the relationship between travel stages, booking choices and in-destination decisions. Any recorded booking flow should be reviewed for current accuracy and personal information; editing should not make an optional choice look mandatory or omit a condition that changes the decision.\n\nBefore publication, the team should check the proposed links and time-sensitive details, then ensure that short edits retain necessary date or itinerary context. The final story should let a viewer recognise where inspiration ends and what still needs checking for their own trip.","results_text":"Evaluation would look for movement from inspiration toward specific planning. Saves of a usable itinerary, questions about a decision point and engagement with a booking explanation could reveal whether the content helps viewers organise their thinking. Where onward actions can be measured, the source and window should be agreed. An itinerary save or booking-page visit would not prove a completed booking or a successful trip.\n\nRepeated questions about connections between stages would suggest a gap in the journey narrative. Strong destination interest with little understanding of the booking decision could mean scenic footage has crowded out practical guidance. The next version should clarify that missing step, identify an unresolved condition or narrow the traveller scenario. Expansion would depend on whether the story remains useful across different planning needs. The next itinerary should carry forward the clearer decision method while rechecking its own route and booking conditions.","metric_1_value":"10200000","metric_1_label":"Views","metric_2_value":"48","metric_2_label":"Creators","metric_3_value":"1.9%","metric_3_label":"Booking conversion rate increase","logo_path":"/brand-logos/tripcom.svg","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-10-01 to 2026-09-20. Platforms: TikTok, Instagram, YouTube, RED. Total views of project creator content, including paid promotion. Unique travel guide, booking walkthrough and local travel creators. Recorded totals: 10,200,000 views; 48 creators.","category_name":"Others","category_slug":"others","translation_incomplete":0,"metrics":[{"value":"10.2M","label":"Views"},{"value":"48","label":"Creators"},{"value":"1.9%","label":"Booking conversion rate increase"}]},"related":[{"id":40,"category_id":8,"slug":"duolingo","brand":"Duolingo","title":"Duolingo: Learning momentum with a personality","summary":"Duolingo content turns language practice, streak culture and its unmistakable mascot into participatory social entertainment.","markets":"Brazil · Mexico · Japan","platforms":"TikTok · Instagram · YouTube · X","logo_path":"/brand-logos/duolingo.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-09-01 to 2026-09-15. Platforms: TikTok, Instagram, YouTube, X (Twitter). Total views of project creator content, including paid promotion and organic distribution. Unique language-learning, education and entertainment creators. Recorded totals: 11,245,000 views; 58 creators.","category_name":"Others","category_slug":"others","translation_incomplete":0,"metrics":[{"value":"11.245M","label":"Views"},{"value":"58","label":"Creators"},{"value":"22%","label":"Growth in users maintaining a daily streak"}]},{"id":38,"category_id":8,"slug":"notion","brand":"Notion","title":"Notion: Different minds, one flexible workspace","summary":"Notion creators reveal adaptable systems for projects, knowledge and teamwork without prescribing one perfect way to work.","markets":"United States · Europe · South Korea","platforms":"TikTok · Instagram · YouTube · LinkedIn · X","logo_path":"/brand-logos/notion.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-12-01 to 2026-09-20. Platforms: TikTok, Instagram, YouTube, LinkedIn, X (Twitter). Total views of project creator content, including paid promotion. Unique productivity, study, workplace and creative creators. Recorded totals: 3,150,000 views; 32 creators.","category_name":"Others","category_slug":"others","translation_incomplete":0,"metrics":[{"value":"3.15M","label":"Views"},{"value":"32","label":"Creators"},{"value":"42%","label":"Template download growth"}]},{"id":37,"category_id":8,"slug":"wise","brand":"Wise","title":"Wise: International money made transparent","summary":"Wise content explains cross-border transfers, travel spending and currency costs through concrete, relatable money moments.","markets":"Europe · Southeast Asia · Australia","platforms":"TikTok · Instagram · YouTube · LinkedIn","logo_path":"/brand-logos/wise.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-10-01 to 2026-09-30. Platforms: TikTok, Instagram, YouTube, LinkedIn. Total views of project creator content, including paid promotion. Unique fee comparison, travel money diary and freelancer payment workflow creators. Recorded totals: 6,180,000 views; 35 creators.","category_name":"Others","category_slug":"others","translation_incomplete":0,"metrics":[{"value":"6.18M","label":"Views"},{"value":"35","label":"Creators"},{"value":"3.5%","label":"First-order conversion rate increase"}]}]}