{"ok":true,"case":{"id":29,"category_id":5,"slug":"temu","brand":"Temu","title":"Temu: Turning value discovery into entertainment","summary":"Deal-savvy creators make Temu discovery understandable through themed baskets, product trials and transparent value comparisons.","markets":"Latin America · Southeast Asia","platforms":"TikTok · Instagram · YouTube","challenge_text":"Temu discovery content can attract curiosity through price and variety, but a basket of unusual items does not necessarily help a viewer judge value. The proposed challenge is to make the reasoning behind a selection visible: what need the creator is addressing, what they expect and what evidence would change their mind. Entertainment should open the question rather than settle it before a product has been examined.\n\nProduct trials and expectation-versus-reality reviews would put that selection logic to the test. Neither can be treated as authentic without confirmed receipt and actual use. A proposed trial therefore needs a clear distinction between a product listing, a creator's expectation and an observation made during testing. Prices, availability and offer conditions should be checked for the intended market and publication date, while a low price must not become an unsupported claim about quality or suitability.","strategy_text":"The programme could pair budget challenges with focused category hauls and follow-up reviews. A budget challenge would define the need and what the budget includes before selection. A category haul would compare items against that need rather than rely on quantity. The follow-up could revisit expectations and explain which observations support a recommendation, which remain uncertain and what the creator would choose differently.\n\nCreator selection should favour clear judgement, useful demonstrations and a willingness to describe limitations. A deal-focused voice can create interest, but the brief should require the same openness about an unsuitable choice as a successful one. Local versions could use familiar household or personal-use situations without inventing product capabilities. The shared editorial question would be whether an item makes sense for this particular purpose, giving the audience a basis for discovery beyond a surprise price reveal.","execution_text":"Each proposed video should begin with a selection record: the problem, the intended comparison, the information available from the listing and the observations still needed. BlueStorm could coordinate creator matching, agreed deliverables and review of product statements. A planned trial should remain a plan until the creator can document actual access to and use of the selected item.\n\nTikTok and Instagram edits could show a single expectation and the observation that supports or challenges it. A YouTube version could retain setup, comparison criteria and relevant limitations. The same conditions should be used when products are compared; changes in the task or filming setup should not make one option appear more capable than the evidence supports.\n\nBefore release, the team should verify the destination item, applicable price context and whether the edit accurately reflects the trial. An item that fails to meet the proposed need can still produce useful content if the reason is clear. Neither the script nor the thumbnail should imply an endorsement that the creator's observations do not justify.","results_text":"Evaluation would look for informed curiosity: questions about use, comparison criteria and suitability, alongside attention to the demonstration itself. Where a product-discovery action can be measured, it should be connected to the relevant content and time window. A visit to a listing is a discovery signal, not proof of purchase, satisfaction or a positive product experience.\n\nIf the audience remembers only the low price, the selection logic may need a clearer place in the opening. If comments repeat questions the trial should have answered, the demonstration or its conditions may be incomplete. The next piece should address that missing evidence, narrow the category or change the test question before expanding the programme. A useful follow-up would make the changed question explicit, so viewers can see why the new trial adds evidence rather than merely repeating another basket reveal.","metric_1_value":"38400000","metric_1_label":"Views","metric_2_value":"98","metric_2_label":"Creators","metric_3_value":"15%","metric_3_label":"New customer acquisition cost reduction","logo_path":"/brand-logos/temu.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-09-01 to 2026-10-10. Platforms: TikTok, Instagram, YouTube. Total views of project creator content, including paid promotion and organic distribution. Unique creators who participated and published budget challenges, category unboxings or expectation-versus-reality reviews. Recorded totals: 38,400,000 views; 98 creators.","category_name":"E-Commerce","category_slug":"e-commerce","translation_incomplete":0,"metrics":[{"value":"38.4M","label":"Views"},{"value":"98","label":"Creators"},{"value":"15%","label":"New customer acquisition cost reduction"}]},"related":[{"id":28,"category_id":5,"slug":"aliexpress","brand":"AliExpress","title":"AliExpress: Global selection, locally decoded","summary":"Creators curate AliExpress’s vast marketplace into relevant product finds, use cases and shopping guidance for local audiences.","markets":"Brazil · United States","platforms":"TikTok · Instagram · YouTube","logo_path":"/brand-logos/aliexpress.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-08-15 to 2026-09-30. Platforms: TikTok, Instagram, YouTube. Views of published project creator content, including organic views and paid amplification; brand-owned account content is excluded. Unique creators, including those who have published and those contracted but yet to publish. Recorded totals: 27,485,600 views; 68 creators.","category_name":"E-Commerce","category_slug":"e-commerce","translation_incomplete":0,"metrics":[{"value":"27.4856M","label":"Views"},{"value":"68","label":"Creators incl. contracted"},{"value":"2.847M","label":"Content interactions"}]},{"id":27,"category_id":5,"slug":"shein","brand":"SHEIN","title":"SHEIN: Fashion discovery at social speed","summary":"Style creators translate SHEIN’s rapid assortment into wearable edits, occasion ideas and audience-led styling conversations.","markets":"United States · Europe","platforms":"TikTok · Instagram · YouTube","logo_path":"/brand-logos/shein.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-09-01 to 2026-09-20. Platforms: TikTok, Instagram, YouTube. Total views of project creator content, including paid promotion. Unique creators who participated and published outfit series, capsule wardrobe challenges or community-voted outfits. Recorded totals: 35,200,000 views; 105 creators.","category_name":"E-Commerce","category_slug":"e-commerce","translation_incomplete":0,"metrics":[{"value":"35.2M","label":"Views"},{"value":"105","label":"Creators"},{"value":"2.8%","label":"Add-to-cart conversion rate increase"}]},{"id":26,"category_id":5,"slug":"amazon","brand":"Amazon","title":"Amazon: Making a vast marketplace feel personal","summary":"Trusted creators organize Amazon discovery around real needs, seasonal moments and practical product comparisons.","markets":"United States · Europe · Japan","platforms":"TikTok · Instagram · YouTube","logo_path":"/brand-logos/amazon.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-10-01 to 2026-09-15. Platforms: TikTok, Instagram, YouTube. Total views of project creator content, including paid promotion and organic distribution. Views are not deduplicated across platforms. Unique creators who filmed and published for this project; a creator publishing on multiple platforms is counted once. Recorded totals: 45,231,800 views; 112 creators.","category_name":"E-Commerce","category_slug":"e-commerce","translation_incomplete":0,"metrics":[{"value":"45.2318M","label":"Views"},{"value":"112","label":"Creators"},{"value":"3.2%","label":"Shopping link click-through rate"}]}]}