{"ok":true,"case":{"id":25,"category_id":5,"slug":"shopee","brand":"Shopee","title":"Shopee: Local shopping energy at regional scale","summary":"Shopee campaigns connect creator entertainment, local shopping moments and platform-native deal discovery across Southeast Asia.","markets":"Brazil · Southeast Asia","platforms":"TikTok · Instagram · YouTube · Shopee Live","challenge_text":"Shopee content in this proposal would connect shopping entertainment with a local reason to pay attention. Payday edits, seller stories and campaign-day live content offer different routes into that moment, but urgency can easily outrun understanding. The challenge is to help viewers recognise what is relevant to them, what an offer actually covers and what action is available before the entertainment moves on.\n\nSoutheast Asia should not be treated as one shopping calendar or one set of audience habits. Language, payday timing, seller context and campaign details would need local confirmation. A creator who feels culturally familiar can make discovery accessible, but that familiarity cannot verify a deal or substitute for its conditions. Entertainment would provide the entry point, with accurate shopping context built into the same story.","strategy_text":"The proposed structure would assign a distinct role to each format. A payday edit could start with a practical shopping priority and explain why particular items deserve attention. A local seller story could provide a human context for discovery, subject to access and permission. Campaign-day live content could answer the questions left open by those earlier pieces and show the relevant products more clearly.\n\nCreators should be matched to the category, local audience and demands of the format. An engaging short-video storyteller may not be the strongest live host; the latter needs to explain details, handle questions and correct misunderstandings without losing the thread. Briefs should distinguish confirmed campaign information from creator opinion and allow local humour without changing offer terms. The creative connection would be a useful shopping occasion, not a requirement that every creator repeat an identical promotional script.","execution_text":"The working brief should list the intended shopping occasion, verified product information, current offer conditions and the route viewers would use to explore further. BlueStorm could coordinate creator selection and commercial scope, then align content review with whoever can confirm campaign details. No deadline, saving or availability statement should enter the script solely because it creates stronger urgency.\n\nFor TikTok and Instagram, a concise edit could establish the need and show the reason behind a selection. A YouTube piece could give more context to a seller story or a category choice. Any planned live format should have a product order, a question-handling plan and a way to correct information if conditions change. Questions the host cannot verify live should be checked before an answer is given. Seller participation, filming access and reuse permissions would need agreement before production.\n\nLocal review should read the content as a shopper would: are the relevant conditions visible, is the next step clear, and does the promised selection match the destination? Short versions should retain the essential qualification even when the full explanation sits elsewhere.","results_text":"The proposed assessment would ask whether entertainment creates informed platform participation. Useful signals could include product-specific questions, sustained attention during demonstrations and visits to the intended destination, where measurement is available. A campaign-day peak should be interpreted alongside timing and offer context; it cannot by itself show that a creator format caused additional purchases.\n\nQuestions repeatedly asking what qualifies, or visits that do not progress past the first step, would point to a gap between the content and the shopping path. Strong viewing with weak product understanding would suggest that the entertainment needs a clearer selection rationale. The next round should fix that gap before adding more urgency or more creators. The next local shopping moment could then test the corrected selection or explanation under its own confirmed conditions, rather than carrying an old offer forward as if it still applied.","metric_1_value":"46200000","metric_1_label":"Views","metric_2_value":"125","metric_2_label":"Creators","metric_3_value":"19%","metric_3_label":"GMV increase during the promotion","logo_path":"/brand-logos/shopee.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-08-01 to 2026-09-15. Platforms: TikTok, Instagram, YouTube, Shopee Live. Total views of project creator content, including paid promotion. Unique payday selection, local seller story and promotion-day livestream creators. Recorded totals: 46,200,000 views; 125 creators.","category_name":"E-Commerce","category_slug":"e-commerce","translation_incomplete":0,"metrics":[{"value":"46.2M","label":"Views"},{"value":"125","label":"Creators"},{"value":"19%","label":"GMV increase during the promotion"}]},"related":[{"id":29,"category_id":5,"slug":"temu","brand":"Temu","title":"Temu: Turning value discovery into entertainment","summary":"Deal-savvy creators make Temu discovery understandable through themed baskets, product trials and transparent value comparisons.","markets":"Latin America · Southeast Asia","platforms":"TikTok · Instagram · YouTube","logo_path":"/brand-logos/temu.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-09-01 to 2026-10-10. Platforms: TikTok, Instagram, YouTube. Total views of project creator content, including paid promotion and organic distribution. Unique creators who participated and published budget challenges, category unboxings or expectation-versus-reality reviews. Recorded totals: 38,400,000 views; 98 creators.","category_name":"E-Commerce","category_slug":"e-commerce","translation_incomplete":0,"metrics":[{"value":"38.4M","label":"Views"},{"value":"98","label":"Creators"},{"value":"15%","label":"New customer acquisition cost reduction"}]},{"id":28,"category_id":5,"slug":"aliexpress","brand":"AliExpress","title":"AliExpress: Global selection, locally decoded","summary":"Creators curate AliExpress’s vast marketplace into relevant product finds, use cases and shopping guidance for local audiences.","markets":"Brazil · United States","platforms":"TikTok · Instagram · YouTube","logo_path":"/brand-logos/aliexpress.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-08-15 to 2026-09-30. Platforms: TikTok, Instagram, YouTube. Views of published project creator content, including organic views and paid amplification; brand-owned account content is excluded. Unique creators, including those who have published and those contracted but yet to publish. Recorded totals: 27,485,600 views; 68 creators.","category_name":"E-Commerce","category_slug":"e-commerce","translation_incomplete":0,"metrics":[{"value":"27.4856M","label":"Views"},{"value":"68","label":"Creators incl. contracted"},{"value":"2.847M","label":"Content interactions"}]},{"id":27,"category_id":5,"slug":"shein","brand":"SHEIN","title":"SHEIN: Fashion discovery at social speed","summary":"Style creators translate SHEIN’s rapid assortment into wearable edits, occasion ideas and audience-led styling conversations.","markets":"United States · Europe","platforms":"TikTok · Instagram · YouTube","logo_path":"/brand-logos/shein.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-09-01 to 2026-09-20. Platforms: TikTok, Instagram, YouTube. Total views of project creator content, including paid promotion. Unique creators who participated and published outfit series, capsule wardrobe challenges or community-voted outfits. Recorded totals: 35,200,000 views; 105 creators.","category_name":"E-Commerce","category_slug":"e-commerce","translation_incomplete":0,"metrics":[{"value":"35.2M","label":"Views"},{"value":"105","label":"Creators"},{"value":"2.8%","label":"Add-to-cart conversion rate increase"}]}]}