{"ok":true,"case":{"id":4,"category_id":1,"slug":"perplexity","brand":"Perplexity","title":"Perplexity: Turning search into an answer journey","summary":"Expert-led content shows how Perplexity connects sourced answers, research depth and follow-up discovery for people who need clarity quickly.","markets":"United States · Europe","platforms":"TikTok · Instagram · YouTube · LinkedIn","challenge_text":"The proposed Perplexity narrative would start with a familiar research problem: finding an answer is not the same as knowing whether it deserves confidence. Researchers, professionals and curious learners may value a clear response but still need to inspect the supporting material. A compelling demonstration has to show that movement from question to source and back to judgement. Otherwise, the content risks replacing the frustration of searching with a different problem: accepting a fluent answer without understanding its basis.\n\nThe challenge is to make that verification process engaging without pretending every question resolves cleanly. A useful research task may reveal conflicting accounts, incomplete information or a question that needs to be narrowed. Audiences in different markets may also need different source languages and local context. The proposal would therefore treat sourced answers and follow-up discovery as parts of a visible research journey, with the creator explaining what they checked and what remains uncertain rather than presenting speed as the only measure of value.","strategy_text":"A live research challenge could begin with a bounded, non-sensitive question and an explicit standard for a satisfactory answer. The creator would explain why the question matters, follow the available sources and decide whether those sources actually support the wording of the response. A comparison format could examine differences in coverage or evidence, while an expert workflow could show how an initial question becomes a more precise follow-up. The narrative would follow the judgement being made, not merely the sequence of screens.","execution_text":"Creator selection should prioritise the ability to distinguish evidence from interpretation and to explain uncertainty without losing the audience. A researcher could unpack a source's relevance; a professional could describe how they would use the information in a normal task; a learning-focused creator could make the steps approachable. Their shared brief would require accurate attribution and an honest account of the session. It should not ask them to manufacture a neat conclusion when the available material calls for a qualified answer.\n\nPreparation could document the question, the research context and the source checks planned for the recording. BlueStorm could coordinate review of the captured session against the finished explanation, making sure edits preserve the reason for each follow-up. The creator should open and inspect material relied upon in the demonstration, identify important disagreements and distinguish the source's actual claim from their own reading. If an answer changes during recording, the story should explain the relevant correction instead of silently combining incompatible takes.\n\nTikTok and Instagram could focus on a surprising research decision, while a YouTube walkthrough could retain the path needed to assess it. Short edits should still make the question and the limits of the answer clear. Local review would examine whether the sources and examples are relevant to the audience, as well as whether terms have been translated accurately. A source comparison should use a comparable question and context, avoiding a claim of overall superiority based on a single selected example or an unequal demonstration.","results_text":"Evaluation would ask whether the content encourages a more deliberate research habit. Specific questions about sources, saves of a verification method and voluntary reports of a useful follow-up could help indicate understanding. Where a product action can be observed, it should be interpreted alongside the research task rather than treated as proof of trust. Research time saved, answer accuracy and continuing use each require their own evidence; none follows automatically from an engaging video or a visit.\n\nA failure signal would be viewers repeating the answer while overlooking a qualification or mistaking the creator's interpretation for a source's finding. The next piece could bring the source check earlier, use a simpler question or show why one apparently relevant source was rejected. If the audience begins asking more precise follow-ups, a later study could test how that habit carries into a different topic. The decision to continue a format should rest on clearer reasoning, not on how confidently the creator delivers the final sentence.","metric_1_value":"27120000","metric_1_label":"Views","metric_2_value":"68","metric_2_label":"Creators","metric_3_value":"29%","metric_3_label":"Product search growth","logo_path":"/brand-logos/perplexity.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-09-01 to 2026-10-10. Platforms: TikTok, Instagram, YouTube, LinkedIn. Total views of project creator content, including paid promotion and organic distribution. Unique creators who participated and published research challenges, source comparisons or expert workflow demos. Recorded totals: 27,120,000 views; 68 creators.","category_name":"AI Tech","category_slug":"ai-tech","translation_incomplete":0,"metrics":[{"value":"27.12M","label":"Views"},{"value":"68","label":"Creators"},{"value":"29%","label":"Product search growth"}]},"related":[{"id":6,"category_id":1,"slug":"deepseek","brand":"DeepSeek","title":"DeepSeek: Making advanced reasoning feel useful","summary":"A creator education system that turns DeepSeek’s reasoning and coding strengths into clear, repeatable everyday workflows.","markets":"North America · Europe · Southeast Asia","platforms":"TikTok · Instagram · YouTube · X","logo_path":"/brand-logos/deepseek.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-07-01 to 2026-10-10. Platforms: TikTok, Instagram, YouTube, X (Twitter). Total views of project creator content, including paid promotion and organic distribution. Unique creators who participated and published; a creator publishing on multiple platforms is counted once. Recorded totals: 58,432,000 views; 128 creators.","category_name":"AI Tech","category_slug":"ai-tech","translation_incomplete":0,"metrics":[{"value":"58.432M","label":"Views"},{"value":"128","label":"Creators"},{"value":"62%","label":"Code demo completion rate"}]},{"id":5,"category_id":1,"slug":"dola","brand":"Dola","title":"Dola: An AI companion built into daily rhythm","summary":"Creator stories position Dola as an approachable assistant for planning, conversation and everyday problem-solving—not another abstract AI promise.","markets":"North America · Europe · Southeast Asia","platforms":"TikTok · Instagram","logo_path":"/brand-logos/dola.jpg","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2026-04-01 to 2026-10-10. Platforms: TikTok, Instagram. Total views of project creator content, including paid promotion. Unique creators who participated and published lifestyle or daily planning content. Recorded totals: 7,280,000 views; 32 creators.","category_name":"AI Tech","category_slug":"ai-tech","translation_incomplete":0,"metrics":[{"value":"7.28M","label":"Views"},{"value":"32","label":"Creators"},{"value":"12.4K","label":"App download conversions"}]},{"id":3,"category_id":1,"slug":"chatgpt","brand":"ChatGPT","title":"ChatGPT: Showing the range behind one conversation","summary":"A creator matrix demonstrates how ChatGPT supports writing, learning, ideation and productivity across radically different audience needs.","markets":"United States · Europe","platforms":"TikTok · Instagram · YouTube · X","logo_path":"/brand-logos/chatgpt.svg","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-08-01 to 2026-09-25. Platforms: TikTok, Instagram, YouTube, X (Twitter). Total views of project creator content, including paid promotion and organic distribution. Views are not deduplicated across platforms. Unique technology, education, productivity and creative creators. Recorded totals: 52,347,800 views; 135 creators.","category_name":"AI Tech","category_slug":"ai-tech","translation_incomplete":0,"metrics":[{"value":"52.3478M","label":"Views"},{"value":"135","label":"Creators"},{"value":"76%","label":"Product demo completion rate"}]}]}