{"ok":true,"case":{"id":17,"category_id":2,"slug":"miniso","brand":"MINISO","title":"MINISO: Making everyday discovery shareable","summary":"Lifestyle creators turn MINISO store visits into affordable discovery stories spanning beauty, home, gifts and licensed collaborations.","markets":"Latin America · Middle East · Southeast Asia","platforms":"TikTok · Instagram · YouTube","challenge_text":"In this MINISO demo, the creative opportunity would be to make a store visit feel like purposeful discovery. Young shoppers may enjoy playful design and an accessible browsing experience, but a fast sequence of attractive shelves does not explain which items deserve attention. A gifting search, a home purchase and interest in a licensed collection each begin with a different question. The challenge is to retain the pleasure of finding something unexpected while giving the visit a clear reason to matter.\n\nLocal retail conditions would shape what can credibly be shown. An item filmed in one store should not imply the same availability, price or collection in another market. Proposed store hunts and basket challenges would therefore need a defined location and a verified selection. A creator's personal preference can guide the story, but it should not become an unsupported claim that every product is a bargain or that a limited item will still be available when the viewer arrives.","strategy_text":"A suitable series could organise visits around an everyday decision: choosing a gift for a particular occasion, finding a small addition to a room or comparing items that fit a defined basket theme. The creator would explain the selection criteria before browsing, then show why some discoveries fit and others do not. A licensed-product spotlight could explore the appeal of the confirmed items on display, using accurate attribution and avoiding assumptions about future releases or wider stock.\n\nThe roster could combine creators who are observant in-store with voices that explain design, gifting or practical use clearly. Their role is to turn a visit into a story, not to endorse every shelf. Briefs should allow them to leave an item behind and explain that choice. This gives the proposed content a point of view and makes the final selection more useful.\n\nLocal creators could also adapt the occasion and language so the basket feels relevant to the audience's actual shopping context.","execution_text":"Before filming, the proposed process would confirm the store, permission to record, the featured items and the information needed to describe them accurately. BlueStorm could coordinate a short route through the store while leaving room for genuine observation. Creators should capture labels or other reference material needed for later review, without including other shoppers inappropriately. Any price or availability statement would need to be tied to the filmed context and checked again before planned publication.\n\nTikTok and Instagram could follow the discovery and selection, while a longer YouTube piece could explain the full basket and the alternatives left behind. Local review would check names, captions and whether a gift suggestion makes sense for that audience.","results_text":"The evaluation would distinguish enjoyment of the store tour from meaningful product and store interest. Questions about a featured item, saves of a gifting idea and visits to confirmed store information could be useful signals when available. Any connection to store traffic or purchasing would require a specific measurement method; neither a full-looking basket nor a busy filmed location demonstrates campaign impact. The proposed report should preserve the difference between curiosity, consideration and verified action.\n\nIf viewers remember the creator's excitement but cannot identify the reason for a selection, the next edit should make the criteria clearer. If comments repeatedly report missing context about stores or availability, the local information needs correction before further distribution. A useful follow-up might revisit one gifting need with a more focused selection. The stronger follow-up would retain the pleasure of browsing while making one selection more useful. It could revisit the same need in a different context, checking whether the creator's criteria still help people choose.\n\nIf reuse is planned after the original visit, time-sensitive details should be reviewed before amplification so that an appealing shopping story does not send viewers looking for an outdated offer. Any reused edit should preserve the decision logic rather than become an unbroken list of products.","metric_1_value":"7150000","metric_1_label":"Views","metric_2_value":"52","metric_2_label":"Creators","metric_3_value":"12%","metric_3_label":"Store traffic growth versus previous month","logo_path":"/brand-logos/miniso.svg","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-10-01 to 2026-09-20. Platforms: TikTok, Instagram, YouTube. Total views of project creator content, including paid promotion. Unique creators who participated and published store visits, product recommendations or collaboration unboxings. Recorded totals: 7,150,000 views; 52 creators.","category_name":"Consumer Brands","category_slug":"consumer-brands","translation_incomplete":0,"metrics":[{"value":"7.15M","label":"Views"},{"value":"52","label":"Creators"},{"value":"12%","label":"Store traffic growth versus previous month"}]},"related":[{"id":18,"category_id":2,"slug":"pop-mart","brand":"POP MART","title":"POP MART: Collectible characters become social currency","summary":"Fan-led storytelling builds anticipation around POP MART characters through collecting rituals, reveals and community identity.","markets":"United States · Southeast Asia","platforms":"TikTok · Instagram · YouTube","logo_path":"/brand-logos/pop-mart.svg","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-08-01 to 2026-09-25. Platforms: TikTok, Instagram, YouTube. Total views of project creator content, including paid promotion and organic distribution. Unique unboxing, character story, collection showcase and limited-release countdown creators. Recorded totals: 11,250,000 views; 58 creators.","category_name":"Consumer Brands","category_slug":"consumer-brands","translation_incomplete":0,"metrics":[{"value":"11.25M","label":"Views"},{"value":"58","label":"Creators"},{"value":"56%","label":"On-site search growth on launch day"}]},{"id":16,"category_id":2,"slug":"dji","brand":"DJI","title":"DJI: Proof that moves with the creator","summary":"Adventure and production creators demonstrate how DJI tools capture stable, cinematic footage in demanding real-world conditions.","markets":"North America · Europe · Southeast Asia","platforms":"YouTube · Instagram · TikTok","logo_path":"/brand-logos/dji.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-10-01 to 2026-09-28. Platforms: YouTube, Instagram, TikTok. Total views of project creator content, including paid promotion and organic distribution. Unique outdoor, travel, photography and technology creators. Recorded totals: 9,234,500 views; 48 creators.","category_name":"Consumer Brands","category_slug":"consumer-brands","translation_incomplete":0,"metrics":[{"value":"9.2345M","label":"Views"},{"value":"48","label":"Creators"},{"value":"24%","label":"Product page visit increase"}]},{"id":15,"category_id":2,"slug":"xiaomi","brand":"Xiaomi","title":"Xiaomi: Connecting the smart life ecosystem","summary":"Tech and lifestyle creators show how Xiaomi devices work together across phones, wearables and connected home routines.","markets":"Latin America · Europe · Southeast Asia","platforms":"TikTok · Instagram · YouTube · X","logo_path":"/brand-logos/xiaomi.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-09-01 to 2026-09-25. Platforms: TikTok, Instagram, YouTube, X (Twitter). Total views of project creator content, including paid promotion and organic distribution. Unique creators who participated and published connected daily-life stories, practical comparisons or ecosystem setup guides. Recorded totals: 21,500,000 views; 82 creators.","category_name":"Consumer Brands","category_slug":"consumer-brands","translation_incomplete":0,"metrics":[{"value":"21.5M","label":"Views"},{"value":"82","label":"Creators"},{"value":"14%","label":"Ecosystem cross-purchase rate increase"}]}]}