{"ok":true,"case":{"id":5,"category_id":1,"slug":"dola","brand":"Dola","title":"Dola: An AI companion built into daily rhythm","summary":"Creator stories position Dola as an approachable assistant for planning, conversation and everyday problem-solving—not another abstract AI promise.","markets":"North America · Europe · Southeast Asia","platforms":"TikTok · Instagram","challenge_text":"This Dola concept looks at the moments when a person has a small problem but no clear starting point: organising an idea, talking through a plan or finding a useful way to frame an everyday question. A broad promise of an AI companion can feel distant from those ordinary needs, particularly when a demonstration skips directly to a neatly resolved ending.\n\nThe challenge is to make the proposed role approachable and concrete without suggesting that an assistant understands every situation or can take over personal judgement. Familiarity can come from a recognisable routine and a natural exchange. It should not depend on a staged claim of dependence, an invented history of use or a promise that every conversation will be accurate or helpful.","strategy_text":"Use a day-in-the-life structure to connect a small set of distinct moments, each with a clear reason to begin a conversation. Planning, everyday problem-solving and open-ended discussion can offer different story directions where the relevant experience is confirmed. The narrative should explain what the person brings to the exchange and how they decide whether the response is useful. Give each moment a reason to end as well as a reason to begin. Showing when the person has enough to continue independently makes the assistant's contribution more concrete.\n\nChoose creators whose routines make those questions understandable. Their role is to translate an abstract proposition into a familiar situation, not to perform a universal ideal of productivity. A relatable story can include uncertainty, a changed request or a point at which the person chooses to act independently. Keep the proposed demonstrations modest enough to show in full. A short exchange with visible context is more informative than a montage that implies extensive capability. Local adaptation can change the daily situation and conversational tone, while retaining a clear boundary between the illustrative scenario and any experience the creator has actually had.","execution_text":"Prepare a scenario around one everyday need and define what a useful response could contribute. Use non-sensitive example material and confirm the product experience intended for the audience. If the creator is new to the tool, present the interaction as an initial exploration rather than script a long-established habit that has not been observed.\n\nCapture the conversation and the person's response to it. The edit can show why a suggestion fits, what needs changing and what the person decides to do next. If the interaction goes in an unhelpful direction, a revised question can be part of the explanation. The final story should not remove every sign of evaluation simply to make the assistant appear effortlessly attuned to the user. A brief recap can identify the suggestion and the person's next decision separately.\n\nShort content can isolate a recognisable moment; a longer diary can connect several moments without implying that each one produced a successful outcome. Revisit the same kind of need in a follow-up only when there is a genuine new observation to discuss. Keep personal information out of the public exchange and make any hypothetical dialogue clearly distinguishable from recorded use.","results_text":"The proposed assessment asks whether the content helps viewers recognise a relevant occasion for use and understand how to approach it. Specific questions about the scenario, saves of a useful exchange and informed discussion can indicate familiarity. Repeat-use claims require authorised records over a defined period and cannot be inferred from a creator diary's narrative structure.\n\nIf attention centres on the personality of the story but the role of the tool remains unclear, the next piece should make the contribution more explicit. If viewers expect the assistant to resolve a broader problem than the example supports, narrow the framing. The intended learning is where a conversational tool may fit into everyday life, including where a person still needs to decide, verify or seek another source of help.","metric_1_value":"7280000","metric_1_label":"Views","metric_2_value":"32","metric_2_label":"Creators","metric_3_value":"12400","metric_3_label":"App download conversions","logo_path":"/brand-logos/dola.jpg","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2026-04-01 to 2026-10-10. Platforms: TikTok, Instagram. Total views of project creator content, including paid promotion. Unique creators who participated and published lifestyle or daily planning content. Recorded totals: 7,280,000 views; 32 creators.","category_name":"AI Tech","category_slug":"ai-tech","translation_incomplete":0,"metrics":[{"value":"7.28M","label":"Views"},{"value":"32","label":"Creators"},{"value":"12.4K","label":"App download conversions"}]},"related":[{"id":6,"category_id":1,"slug":"deepseek","brand":"DeepSeek","title":"DeepSeek: Making advanced reasoning feel useful","summary":"A creator education system that turns DeepSeek’s reasoning and coding strengths into clear, repeatable everyday workflows.","markets":"North America · Europe · Southeast Asia","platforms":"TikTok · Instagram · YouTube · X","logo_path":"/brand-logos/deepseek.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-07-01 to 2026-10-10. Platforms: TikTok, Instagram, YouTube, X (Twitter). Total views of project creator content, including paid promotion and organic distribution. Unique creators who participated and published; a creator publishing on multiple platforms is counted once. Recorded totals: 58,432,000 views; 128 creators.","category_name":"AI Tech","category_slug":"ai-tech","translation_incomplete":0,"metrics":[{"value":"58.432M","label":"Views"},{"value":"128","label":"Creators"},{"value":"62%","label":"Code demo completion rate"}]},{"id":4,"category_id":1,"slug":"perplexity","brand":"Perplexity","title":"Perplexity: Turning search into an answer journey","summary":"Expert-led content shows how Perplexity connects sourced answers, research depth and follow-up discovery for people who need clarity quickly.","markets":"United States · Europe","platforms":"TikTok · Instagram · YouTube · LinkedIn","logo_path":"/brand-logos/perplexity.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-09-01 to 2026-10-10. Platforms: TikTok, Instagram, YouTube, LinkedIn. Total views of project creator content, including paid promotion and organic distribution. Unique creators who participated and published research challenges, source comparisons or expert workflow demos. Recorded totals: 27,120,000 views; 68 creators.","category_name":"AI Tech","category_slug":"ai-tech","translation_incomplete":0,"metrics":[{"value":"27.12M","label":"Views"},{"value":"68","label":"Creators"},{"value":"29%","label":"Product search growth"}]},{"id":3,"category_id":1,"slug":"chatgpt","brand":"ChatGPT","title":"ChatGPT: Showing the range behind one conversation","summary":"A creator matrix demonstrates how ChatGPT supports writing, learning, ideation and productivity across radically different audience needs.","markets":"United States · Europe","platforms":"TikTok · Instagram · YouTube · X","logo_path":"/brand-logos/chatgpt.svg","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-08-01 to 2026-09-25. Platforms: TikTok, Instagram, YouTube, X (Twitter). Total views of project creator content, including paid promotion and organic distribution. Views are not deduplicated across platforms. Unique technology, education, productivity and creative creators. Recorded totals: 52,347,800 views; 135 creators.","category_name":"AI Tech","category_slug":"ai-tech","translation_incomplete":0,"metrics":[{"value":"52.3478M","label":"Views"},{"value":"135","label":"Creators"},{"value":"76%","label":"Product demo completion rate"}]}]}