{"ok":true,"case":{"id":16,"category_id":2,"slug":"dji","brand":"DJI","title":"DJI: Proof that moves with the creator","summary":"Adventure and production creators demonstrate how DJI tools capture stable, cinematic footage in demanding real-world conditions.","markets":"North America · Europe · Southeast Asia","platforms":"YouTube · Instagram · TikTok","challenge_text":"The DJI concept starts with a tension between an impressive moving image and the practical decisions behind it. Filmmakers, travellers and action creators may admire the same shot but need different information before considering a capture tool. The finished sequence rarely explains the setup, the creator's choices or the conditions under which the footage was made.\n\nThe challenge is to make creative confidence observable without assigning every quality of the image to the equipment. A field demonstration can reveal a working method, but it needs context about preparation and production choices. The proposal therefore treats the finished shot as an opening question: what did the creator need to do, and what should another person understand before attempting a comparable scene?","strategy_text":"Build the proposed story around a shot with a clear purpose, then work backwards through the decisions that shaped it. A behind-the-shot breakdown can show how framing, movement and practical constraints interact. The content should identify the relevant equipment and separate what was captured from what was changed later, so viewers can interpret the example fairly. A useful shot breakdown should also explain what the creator chose to leave out of the frame and why. That connects the equipment discussion to intention, rather than let technical detail replace the story.\n\nSelect creators whose working environment makes the question credible. A travel creator may explain planning around a location, while a production creator may examine a more deliberate sequence. A kit-workflow piece can discuss why an item belongs in that setup without implying that every creator needs the same collection of tools.\n\nField-test language requires an actual documented observation. Until suitable access and production conditions exist, the brief should describe the proposed test and the questions it intends to answer. Local adaptation can change the setting and creative purpose, while keeping the standard of explanation consistent.","execution_text":"Preparation begins with the scene, the intended movement and the information needed to understand the capture. Confirm the equipment and relevant operating conditions, then plan a suitable production environment. The story should not depend on risky behaviour or on staging an unsupported claim about performance in demanding conditions.\n\nRecord enough of the setup and process to connect the final footage to the creator's decisions. A useful breakdown can include a changed plan or an unsuccessful attempt when it explains a limitation. Distinguish the original capture from editing, grading or other post-production treatment; the audience should not have to guess which part of the finished look comes from which stage. Use matching context when showing alternative takes.\n\nA short asset can lead with the shot and reveal a decisive choice. Longer material can show the workflow from preparation to review, including why the creator accepted a take. Follow-up content can answer specific questions about that process rather than repeat a general promise of cinematic quality. Before reuse, ensure the equipment context and any supporting information still match the example.","results_text":"Assessment should ask whether viewers understand the creative method and can judge its relevance to their own work. Saves of a breakdown, questions about setup and interest in the corresponding equipment information offer distinct signals. A widely shared beautiful shot may be successful entertainment while still teaching little about the workflow.\n\nIf questions attribute post-production changes to the capture tool, the explanation needs a clearer separation of stages. If the setup appears too remote from the intended audience's practice, a more familiar scene may be a better next test. The proposed learning value is informed creative consideration, not a guaranteed visual result.\n\nA follow-up can apply the same creative question to another suitable scene, showing which decisions remain useful and which must change with the setting and the intended image.","metric_1_value":"9234500","metric_1_label":"Views","metric_2_value":"48","metric_2_label":"Creators","metric_3_value":"24%","metric_3_label":"Product page visit increase","logo_path":"/brand-logos/dji.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-10-01 to 2026-09-28. Platforms: YouTube, Instagram, TikTok. Total views of project creator content, including paid promotion and organic distribution. Unique outdoor, travel, photography and technology creators. Recorded totals: 9,234,500 views; 48 creators.","category_name":"Consumer Brands","category_slug":"consumer-brands","translation_incomplete":0,"metrics":[{"value":"9.2345M","label":"Views"},{"value":"48","label":"Creators"},{"value":"24%","label":"Product page visit increase"}]},"related":[{"id":18,"category_id":2,"slug":"pop-mart","brand":"POP MART","title":"POP MART: Collectible characters become social currency","summary":"Fan-led storytelling builds anticipation around POP MART characters through collecting rituals, reveals and community identity.","markets":"United States · Southeast Asia","platforms":"TikTok · Instagram · YouTube","logo_path":"/brand-logos/pop-mart.svg","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-08-01 to 2026-09-25. Platforms: TikTok, Instagram, YouTube. Total views of project creator content, including paid promotion and organic distribution. Unique unboxing, character story, collection showcase and limited-release countdown creators. Recorded totals: 11,250,000 views; 58 creators.","category_name":"Consumer Brands","category_slug":"consumer-brands","translation_incomplete":0,"metrics":[{"value":"11.25M","label":"Views"},{"value":"58","label":"Creators"},{"value":"56%","label":"On-site search growth on launch day"}]},{"id":17,"category_id":2,"slug":"miniso","brand":"MINISO","title":"MINISO: Making everyday discovery shareable","summary":"Lifestyle creators turn MINISO store visits into affordable discovery stories spanning beauty, home, gifts and licensed collaborations.","markets":"Latin America · Middle East · Southeast Asia","platforms":"TikTok · Instagram · YouTube","logo_path":"/brand-logos/miniso.svg","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-10-01 to 2026-09-20. Platforms: TikTok, Instagram, YouTube. Total views of project creator content, including paid promotion. Unique creators who participated and published store visits, product recommendations or collaboration unboxings. Recorded totals: 7,150,000 views; 52 creators.","category_name":"Consumer Brands","category_slug":"consumer-brands","translation_incomplete":0,"metrics":[{"value":"7.15M","label":"Views"},{"value":"52","label":"Creators"},{"value":"12%","label":"Store traffic growth versus previous month"}]},{"id":15,"category_id":2,"slug":"xiaomi","brand":"Xiaomi","title":"Xiaomi: Connecting the smart life ecosystem","summary":"Tech and lifestyle creators show how Xiaomi devices work together across phones, wearables and connected home routines.","markets":"Latin America · Europe · Southeast Asia","platforms":"TikTok · Instagram · YouTube · X","logo_path":"/brand-logos/xiaomi.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-09-01 to 2026-09-25. Platforms: TikTok, Instagram, YouTube, X (Twitter). Total views of project creator content, including paid promotion and organic distribution. Unique creators who participated and published connected daily-life stories, practical comparisons or ecosystem setup guides. Recorded totals: 21,500,000 views; 82 creators.","category_name":"Consumer Brands","category_slug":"consumer-brands","translation_incomplete":0,"metrics":[{"value":"21.5M","label":"Views"},{"value":"82","label":"Creators"},{"value":"14%","label":"Ecosystem cross-purchase rate increase"}]}]}