{"ok":true,"case":{"id":12,"category_id":3,"slug":"byd","brand":"BYD","title":"BYD: Making electric mobility feel attainable","summary":"Automotive creators translate BYD’s battery technology, range and everyday practicality into credible ownership stories.","markets":"Indonesia","platforms":"TikTok · Instagram · YouTube · LinkedIn","challenge_text":"This BYD concept starts with the distance between understanding an electric vehicle's specifications and imagining ownership. A driver comparing technology, value and family practicality may be able to repeat a range figure without knowing which questions matter for a familiar journey. An attractive road scene alone does little to explain that decision.\n\nThe creative task is to make the conditions of use visible. Battery technology, charging and everyday usability can provide distinct story threads, but they should meet in a recognisable routine. A proposed journey must remain a proposal until there is a vehicle, a documented route and genuine observation; a cinematic edit is not evidence that an ownership concern has been resolved.","strategy_text":"Build the editorial plan around decisions a potential owner can recognise: how to think about a recurring trip, how charging fits into a routine and how family needs change the use of a car. These questions provide a stronger organising principle than a tour of unrelated features. Each story should identify the model and context to which its explanation applies.\n\nSelect automotive creators for clear observation and the ability to explain trade-offs, then pair their perspective with relevant everyday-use questions. An owner-led format is appropriate only when the person actually owns or has the stated experience with the vehicle. Otherwise, frame the content as an observed demonstration with a defined period of access. A longer journey piece can carry the conditions and reasoning. Shorter edits can isolate one question and direct viewers to the fuller context. Keep the same distinction across formats between verified specifications, personal impressions and observations from a particular use scenario.","execution_text":"Before filming, translate the selected routine into a practical shot plan: the purpose of the journey, what the creator needs to observe and what the audience must see to interpret it. Confirm the model and relevant materials, and plan any demonstration around suitable access and safe production. Do not stage a range or charging result that has not been observed.\n\nFor a documented journey, retain the relevant starting conditions, route context and changes that affect interpretation. An everyday-use segment can show how a family question is considered rather than simply declare the car practical. Charging discussion can focus on the observed routine and its constraints, without extending one location or experience into a promise about every driver's circumstances.\n\nIn the edit, use the creator's reasoning to connect these moments. A favourable impression needs its context; an inconvenience can explain the type of driver who should ask a further question. Destination links and captions should refer to the corresponding model information, while follow-up content can address questions left open by the initial story. The final sequence should make it possible to retrace the question and the observation behind a judgement. A viewer with a different routine can then see which part needs further investigation.","results_text":"The proposed assessment asks whether the content moves viewers from broad EV curiosity to more specific model consideration. Saves of a journey breakdown, questions grounded in the demonstrated conditions and relevant model-page visits can offer different pieces of evidence. Test-drive interest, where measurable through authorised records, belongs further along that path and should not be inferred from video attention.\n\nRepeated uncertainty about the model, route or charging context signals an explanation problem. The next version could bring those conditions forward or split an overloaded story into separate ownership questions. If family-use content attracts more substantive consideration than a technology overview, that is a reason to examine its relevance, not to declare a universal preference. The next question can then be chosen from the ownership uncertainty that remains, rather than simply adding another feature to the same journey.","metric_1_value":"11482000","metric_1_label":"Views","metric_2_value":"42","metric_2_label":"Creators","metric_3_value":"1240","metric_3_label":"Test-drive bookings","logo_path":"/brand-logos/byd.svg","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-06-10 to 2026-08-20. Platforms: TikTok, Instagram, YouTube, LinkedIn. Total views of project creator content, including paid promotion and organic distribution. Unique creators who participated and published, including automotive and lifestyle creators. Recorded totals: 11,482,000 views; 42 creators.","category_name":"Automotive","category_slug":"automotive","translation_incomplete":0,"metrics":[{"value":"11.482M","label":"Views"},{"value":"42","label":"Creators"},{"value":"1.24K","label":"Test-drive bookings"}]},"related":[{"id":13,"category_id":3,"slug":"gac","brand":"GAC","title":"GAC: creator-led market momentum","summary":"A creator marketing concept showing how GAC can translate product value into culturally relevant stories.","markets":"Brazil · Chile · Panama · United Arab Emirates · Saudi Arabia","platforms":"TikTok · Instagram · YouTube","logo_path":"/brand-logos/gac.webp","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-05-20 to 2026-08-15. Platforms: TikTok, Instagram, YouTube. Total views of project creator content, including paid promotion. Unique creators who participated and published car reviews or family driving content. Recorded totals: 1,680,000 views; 15 creators.","category_name":"Automotive","category_slug":"automotive","translation_incomplete":0,"metrics":[{"value":"1.68M","label":"Views"},{"value":"15","label":"Creators"},{"value":"31%","label":"Dealer enquiry growth"}]},{"id":11,"category_id":3,"slug":"nio","brand":"NIO","title":"NIO: Premium EV experience beyond the vehicle","summary":"NIO stories connect intelligent driving, battery swapping, service and community into a differentiated ownership ecosystem.","markets":"Europe","platforms":"TikTok · Instagram · YouTube · LinkedIn","logo_path":"/brand-logos/nio.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-06-01 to 2026-09-30. Platforms: TikTok, Instagram, YouTube, LinkedIn. Total views of project creator content, including paid promotion. Unique creators who participated and published battery-swap experiences, owner stories or smart-cockpit demos. Recorded totals: 7,480,000 views; 28 creators.","category_name":"Automotive","category_slug":"automotive","translation_incomplete":0,"metrics":[{"value":"7.48M","label":"Views"},{"value":"28","label":"Creators"},{"value":"35%","label":"Test-drive booking growth"}]},{"id":10,"category_id":3,"slug":"xpeng","brand":"XPeng","title":"XPeng: Intelligent driving explained through real roads","summary":"XPeng content turns advanced driver assistance and smart-cabin features into understandable, real-world benefits.","markets":"Europe · Southeast Asia","platforms":"TikTok · Instagram · YouTube · LinkedIn","logo_path":"/brand-logos/xpeng.svg","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2026-01-01 to 2026-09-20. Platforms: TikTok, Instagram, YouTube, LinkedIn. Total views of project creator content, including paid promotion. Unique creators who participated and published route-based demos, feature explanations or daily commute tests. Recorded totals: 6,120,000 views; 28 creators.","category_name":"Automotive","category_slug":"automotive","translation_incomplete":0,"metrics":[{"value":"6.12M","label":"Views"},{"value":"28","label":"Creators"},{"value":"22%","label":"Test-drive booking growth"}]}]}