{"ok":true,"case":{"id":36,"category_id":8,"slug":"binance","brand":"Binance","title":"Binance: Crypto education before action","summary":"Binance campaigns prioritise clear learning, risk awareness and product navigation for audiences at different stages of crypto familiarity.","markets":"North America · Europe · Southeast Asia","platforms":"TikTok · Instagram · YouTube","challenge_text":"Binance campaigns prioritise clear learning, risk awareness and product navigation for audiences at different stages of crypto familiarity. The central challenge is earning relevance with crypto-curious adults and experienced users seeking deeper platform understanding while keeping the product promise accurate, credible and useful across different markets.","strategy_text":"Build the programme around plain-language education, security habits and feature walkthroughs. Creator roles are selected for expertise and audience trust, then each format is adapted to the questions, behaviours and cultural cues that influence crypto-curious adults and experienced users seeking deeper platform understanding.","execution_text":"Launch a connected mix of plain-language education, security habits and feature walkthroughs across TikTok · Instagram · YouTube. BlueStorm coordinates creator selection, negotiation, briefing, production, local review and amplification so every asset supports the same strategic idea without feeling duplicated.","results_text":"The programme is designed to support informed participation and responsible product exploration. Reporting connects content signals, audience response and conversion behaviour, creating a learning loop that can sharpen creative decisions and scale the strongest formats market by market.","metric_1_value":"42M+","metric_1_label":"Sample views","metric_2_value":"8.4%","metric_2_label":"Sample engagement","metric_3_value":"3.1×","metric_3_label":"Sample efficiency","logo_path":"/brand-logos/binance.png","cover_path":"","is_demo":1,"case_type":"demo","reporting_scope":"","category_name":"Others","category_slug":"others","translation_incomplete":0,"metrics":[]},"related":[{"id":40,"category_id":8,"slug":"duolingo","brand":"Duolingo","title":"Duolingo: Learning momentum with a personality","summary":"Duolingo content turns language practice, streak culture and its unmistakable mascot into participatory social entertainment.","markets":"Brazil · Mexico · Japan","platforms":"TikTok · Instagram · YouTube · X","logo_path":"/brand-logos/duolingo.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-09-01 to 2026-09-15. Platforms: TikTok, Instagram, YouTube, X (Twitter). Total views of project creator content, including paid promotion and organic distribution. Unique language-learning, education and entertainment creators. Recorded totals: 11,245,000 views; 58 creators.","category_name":"Others","category_slug":"others","translation_incomplete":0,"metrics":[{"value":"11.245M","label":"Views"},{"value":"58","label":"Creators"},{"value":"22%","label":"Growth in users maintaining a daily streak"}]},{"id":39,"category_id":8,"slug":"tripcom","brand":"Trip.com","title":"Trip.com: Travel confidence from planning to arrival","summary":"Travel creators show how Trip.com supports discovery, booking and in-destination decisions across complex international journeys.","markets":"Europe · Japan · Southeast Asia","platforms":"TikTok · Instagram · YouTube · RED","logo_path":"/brand-logos/tripcom.svg","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-10-01 to 2026-09-20. Platforms: TikTok, Instagram, YouTube, RED. Total views of project creator content, including paid promotion. Unique travel guide, booking walkthrough and local travel creators. Recorded totals: 10,200,000 views; 48 creators.","category_name":"Others","category_slug":"others","translation_incomplete":0,"metrics":[{"value":"10.2M","label":"Views"},{"value":"48","label":"Creators"},{"value":"1.9%","label":"Booking conversion rate increase"}]},{"id":38,"category_id":8,"slug":"notion","brand":"Notion","title":"Notion: Different minds, one flexible workspace","summary":"Notion creators reveal adaptable systems for projects, knowledge and teamwork without prescribing one perfect way to work.","markets":"United States · Europe · South Korea","platforms":"TikTok · Instagram · YouTube · LinkedIn · X","logo_path":"/brand-logos/notion.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-12-01 to 2026-09-20. Platforms: TikTok, Instagram, YouTube, LinkedIn, X (Twitter). Total views of project creator content, including paid promotion. Unique productivity, study, workplace and creative creators. Recorded totals: 3,150,000 views; 32 creators.","category_name":"Others","category_slug":"others","translation_incomplete":0,"metrics":[{"value":"3.15M","label":"Views"},{"value":"32","label":"Creators"},{"value":"42%","label":"Template download growth"}]}]}