{"ok":true,"case":{"id":28,"category_id":5,"slug":"aliexpress","brand":"AliExpress","title":"AliExpress: Global selection, locally decoded","summary":"Creators curate AliExpress’s vast marketplace into relevant product finds, use cases and shopping guidance for local audiences.","markets":"Brazil · United States","platforms":"TikTok · Instagram · YouTube","challenge_text":"For AliExpress, this concept asks how to make a large marketplace easier to judge. A feed of unusual finds might earn attention, but it can leave a shopper with the same practical uncertainties: which item fits the task, what needs checking before ordering, and whether the advertised offer applies to them.\n\nThis concept therefore places the creator in the role of an informed guide. The challenge is to preserve the pleasure of discovery while making the boundaries of each recommendation visible. A compelling product story should not turn a listing, a delivery estimate or a conditional promotion into a universal promise.","strategy_text":"Use category expertise to shape the proposed creator mix. A maker could explain the details that matter for a particular project; a home creator could curate around a defined household problem. Selection should depend on the quality of that explanation and the creator's ability to distinguish firsthand experience from information supplied by a seller.\n\nRather than ask every creator to present the same shopping list, the brief should give each a decision to help resolve. A category edit might compare suitability, a discovery story might unpack an unfamiliar use case, and a shopping explainer might show which listing details deserve a second look. Each format can connect interest to a more specific question without prescribing a purchase. When several items appear similar, the edit can explain which differences matter for the stated task and which do not. That makes the selection logic usable even when a viewer ultimately chooses a different product.\n\nLocal adaptation can start with verified listings and the language people use to describe their needs. Price, currency, eligibility and delivery wording need review for the proposed destination before they enter a script. The creative premise could travel; those commercial details could not simply be copied.","execution_text":"A pilot could begin with a small set of category questions and a documented source for every commercial claim. Before production, the team should confirm the product variant, listing destination and conditions attached to any featured offer. If a creator has not received an item, keep the asset as a discovery or selection guide; do not simulate an unboxing, ownership or a completed test.\n\nWhere hands-on access is available, the demonstration should show the task, relevant conditions and limitations alongside the attractive result. A short video could make one selection criterion memorable, while a longer explanation could address fit, setup and shopping questions. The landing destination needs to preserve the product and offer context established in the content. Focus creator review on whether the viewer can tell what was observed, what came from the listing and what still needs checking. Comments asking about compatibility or delivery could inform follow-up explainers. Any amplification should follow a fresh check of availability and promotion terms, since an accurate original asset could become misleading when reused later.","results_text":"The proposed learning agenda asks whether curation helps people make better informed choices. Saves and detailed questions could indicate usefulness, while authorised link and conversion data could show whether interest continues beyond the video. Read these signals together, with organic and paid distribution kept distinguishable.\n\nHigh reach paired with repeated confusion about price or eligibility is a reason to revise the explanation, not evidence that the shopping problem has been solved. If a format attracts curiosity but little relevant product exploration, the next test can narrow the use case or change the selection criteria. The next comparison can examine whether clearer selection criteria reduce repeated shopping questions across the chosen category.","metric_1_value":"27485600","metric_1_label":"Views","metric_2_value":"68","metric_2_label":"Creators incl. contracted","metric_3_value":"2847000","metric_3_label":"Content interactions","logo_path":"/brand-logos/aliexpress.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-08-15 to 2026-09-30. Platforms: TikTok, Instagram, YouTube. Views of published project creator content, including organic views and paid amplification; brand-owned account content is excluded. Unique creators, including those who have published and those contracted but yet to publish. Recorded totals: 27,485,600 views; 68 creators.","category_name":"E-Commerce","category_slug":"e-commerce","translation_incomplete":0,"metrics":[{"value":"27.4856M","label":"Views"},{"value":"68","label":"Creators incl. contracted"},{"value":"2.847M","label":"Content interactions"}]},"related":[{"id":29,"category_id":5,"slug":"temu","brand":"Temu","title":"Temu: Turning value discovery into entertainment","summary":"Deal-savvy creators make Temu discovery understandable through themed baskets, product trials and transparent value comparisons.","markets":"Latin America · Southeast Asia","platforms":"TikTok · Instagram · YouTube","logo_path":"/brand-logos/temu.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-09-01 to 2026-10-10. Platforms: TikTok, Instagram, YouTube. Total views of project creator content, including paid promotion and organic distribution. Unique creators who participated and published budget challenges, category unboxings or expectation-versus-reality reviews. Recorded totals: 38,400,000 views; 98 creators.","category_name":"E-Commerce","category_slug":"e-commerce","translation_incomplete":0,"metrics":[{"value":"38.4M","label":"Views"},{"value":"98","label":"Creators"},{"value":"15%","label":"New customer acquisition cost reduction"}]},{"id":27,"category_id":5,"slug":"shein","brand":"SHEIN","title":"SHEIN: Fashion discovery at social speed","summary":"Style creators translate SHEIN’s rapid assortment into wearable edits, occasion ideas and audience-led styling conversations.","markets":"United States · Europe","platforms":"TikTok · Instagram · YouTube","logo_path":"/brand-logos/shein.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-09-01 to 2026-09-20. Platforms: TikTok, Instagram, YouTube. Total views of project creator content, including paid promotion. Unique creators who participated and published outfit series, capsule wardrobe challenges or community-voted outfits. Recorded totals: 35,200,000 views; 105 creators.","category_name":"E-Commerce","category_slug":"e-commerce","translation_incomplete":0,"metrics":[{"value":"35.2M","label":"Views"},{"value":"105","label":"Creators"},{"value":"2.8%","label":"Add-to-cart conversion rate increase"}]},{"id":26,"category_id":5,"slug":"amazon","brand":"Amazon","title":"Amazon: Making a vast marketplace feel personal","summary":"Trusted creators organize Amazon discovery around real needs, seasonal moments and practical product comparisons.","markets":"United States · Europe · Japan","platforms":"TikTok · Instagram · YouTube","logo_path":"/brand-logos/amazon.png","cover_path":"","is_demo":0,"case_type":"real","reporting_scope":"2025-10-01 to 2026-09-15. Platforms: TikTok, Instagram, YouTube. Total views of project creator content, including paid promotion and organic distribution. Views are not deduplicated across platforms. Unique creators who filmed and published for this project; a creator publishing on multiple platforms is counted once. Recorded totals: 45,231,800 views; 112 creators.","category_name":"E-Commerce","category_slug":"e-commerce","translation_incomplete":0,"metrics":[{"value":"45.2318M","label":"Views"},{"value":"112","label":"Creators"},{"value":"3.2%","label":"Shopping link click-through rate"}]}]}